Mount St. Mary’s University officials have confirmed that President Simon Newman’s administration has begun the process of restructuring several areas of the university’s operations in order to “better serve our students,” according to a Tuesday report.
Administration officials have placed particular emphasis on academic development and university marketing, creating the position of Chief Marketing Officer. Secretary of the university’s Board of Trustees and Millenial Media co-founder Paul Palmieri has been named to the position, Provost David Rehm said.
According to Director of Media Relations Christian Kendzierski, Palmieri has taken sabbatical from the Board of Trustees in order to fulfill the role of Chief Marketing Officer on an interim basis.
“Many small colleges are moving toward a department of marketing from a department of communication,” Rehm said. “We’ve been a little too humble in promoting the university.”
Rehm also said Dr. Paula Whetsel-Ribeau, the university’s Associate Provost for Diversity and Assessment, will become Vice President of Student Affairs.
Another area of improvement cited by the report is academic development. Efforts have been made to evaluate and re-evaluate the university’s Veritas core curriculum in order to provide students with a better academic foundation.
“Our core curriculum is paramount to what we do,” the statement said. “We want our students to have the chance to be hired by the nation’s top employers, to make a difference in their local and global communities and to grow into leaders with practical experience.”
Internally, the administration has improved key processes and systems through two new programs: Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Both are accounting systems meant to improve efficiency.
“We are restructuring in a strategic and thoughtful way while keeping university goals at the forefront,” administration officials said Tuesday. “We hope to position the university for positive growth and a solid future.”
NOTICE: An earlier version of this story reported Paul Palmieri’s title and status incorrectly. These details have been corrected, and the article has been updated as of Wednesday, Nov. 4.